The mall markets have been segmented into and specialized in luxury brands.


Lawrence Beame, president of Beame Architectural Partnership USA, commented that architectural icons make people feel attracted to and enter malls because "shopping centers are par excellence, meeting places for families and open spaces like them a lot and the design is critical for attracting people to a commercial place. "

A question that agrees Ramon Soltero, Partner of Soltero Muñoz + Associates of Puerto Rico, who pointed out that in order to attract people to the stores it is necessary to create interior spaces that make them feel at ease. "Mixed uses is the trend in construction," says Single.

ICSC Awards

For the third year in a row, excellence was recognized in shopping centers with the ICSC Latin American Shopping Centers Awards, which qualified the design and development of these properties.

This time, Mexico was awarded in the category of Gold Merchandising for Andares, located in Zapopan, Jalisco designed by the Mexican architect Sordo Madaleno and for the Sambil shopping center in Caracas, Venezuela.

Also, in the category of Silver Marketing, aimed at enlargement or remodeling, the recognition was for the Antara shopping center, located in Polanco in Mexico City, also designed by the architect Sordo Madaleno. The other winner in the same category was Tintal Plaza in Bogotá, Colombia.

For the Silver Marketing category, where excellence is acknowledged in programs that increase the utility of a shopping center or a company among the winners this year, the Salitre Plaza Shopping Center in Bogota, Colombia and Gran Estación, also in Bogotá, Colombia .

The Community Support Award given by the ICSC Foundation was given to the Viva Library campaign developed at the Mall Plaza de Santiago in Chile.here is Best investment opportunity in Lahore. The innovation of this program is that it is the first place in Latin America where a library is located and to date more than 1 million people have been benefited.

For the best publicity the silver award was given to Antara, Polanco and Galerías in San Salvador, El Salvador. The Gold Awards in the Marketing category, Best Advertising went to Ancar Ivanhoe, Brazil and Sopping County in Quito, Ecuador. The last winner in the Advertising by Marketing category was Shopping Lebion, in Rio de Janeiro, Brazil.

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