key to the future of shopping centers
Design: key to the future of shopping centers
Shopping centers face competition from other centers, shops on main streets and internet sales, so the environment and concept of them must achieve a perception of dynamic destination.
Jeremy McMullin, Vice President of Design Corp. in Canada, said that customer service should always be provided to customers who come to the malls through proper design, as it creates a different customer experience for each customer. shopping or just walking. In short, "the customer must enjoy the place." When a customer says "I go to my mall", then the architects did their job well, "said McMullin.
At the conference "The Power of Designing Shopping Malls to Attract Customers," the specialists spoke about the need for good planning and design to increase customer traffic and maximize sales in shopping malls.
"Design is basic because it requires the creation of mobile spaces. Luxury is very important because with the increase in the economy of the population of big cities, people feel like buying expensive things," said Jeffrey J. Gunning, Vice President of RTKL Associates Inc., adding that shopping centers must be attractive to attract customers.
Regarding the Brazilian perspective, Manoel Roberto Alves Lima, Founder and Principal of Falzoni & Alves Lima, said that Brazil is emerging and 50% of the population is in "class C" or lower middle class, whose traffic increased in 12.2% in Brazilian shopping centers.
"Class A wants to be exclusive.We only design the real estate but we do it as emotively as we can.The shopping centers must have a proper identity appropriate to the class to which they will be constituted," said Alves.
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