beautifull shopping malls of america
Luxury trade, look for space
As part of the RECON Latin America Convention, organized by the ICSC in Mexico City, useful analyzes were made to understand the logic surrounding the retail market in the region.
It was clear to the more than 700 attendees that the Mexican market still has a long way to go, not only due to the market purging of such an intense expansion period.
One of the key issues in the success of luxury stores in Latin America is that it depends on the aspirational level of brands and concepts of consumers, who are the first to look for luxury brands, is the location and visibility, in addition size of the premises.
The aspirational brands are those that allow to integrate luxury shopping centers of fashion and trends. For developers, it's an important issue: convincing a Hermés store that invests $ 15 000 per m2 of store matching is a major challenge.
At the conference "Luxury trade: Latin America, the new epicenter of consumptions for aspirational buyers", the scope of luxury retailing in Latin America was highlighted, a region where there is no complete understanding of the development of marketing practices in the related area, especially with regard to cultural and socio-economic differences.
Luis Emilio Velutini, President of the Venezuelan Securities and Exchange Commission, moderator of the panel, explained that exclusive brands are important because it is what makes customer consumption attractive is the integration of concepts of this type.
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